博客來「用理念賺獲利，用設計贏人心的新創業之道：最值得一讀的哈佛教案，從動機、資金、人才、生產到品牌，小蝦米創業學會的大小事」好書推薦

哈囉，你也正在在找用理念賺獲利，用設計贏人心的新創業之道：最值得一讀的哈佛教案，從動機、資金、人才、生產到品牌，小蝦米創業學會的大小事這本書嗎?
用理念賺獲利，用設計贏人心的新創業之道：最值得一讀的哈佛教案，從動機、資金、人才、生產到品牌，小蝦米創業學會的大小事的很多讀者獨厚感想都非常推薦
博客來目前有很棒的折扣，而且在博客來書店也常常都有折扣碼coupon可以使用，買完價格非常划算
用理念賺獲利，用設計贏人心的新創業之道：最值得一讀的哈佛教案，從動機、資金、人才、生產到品牌，小蝦米創業學會的大小事我讀完也覺得內容寫得很不錯
另外博客來除了買書以外，每次買書時我也會順便看看其他商品，博客來網路書店還有美妝、服飾、3C、家電，非常好逛
重點是還有七天鑑賞期，網路購物真的好方便，寄到7-11就可以領取，推薦給你~

商品網址: http://www.books.com.tw/exep/assp.php/af000088996/products/0010713968

商品訊息功能:

商品訊息描述:
美國商業雜誌 Fast Company 高度讚譽的良心企業
商業周刊也驚豔的創業之道，獨家越洋專訪報導
困難、挫折、錯誤，完整經驗無保留、全分享
學會未來企業家該有的思考力
最值得一讀的哈佛教案

　　※原書名：打敗P&G的美則傳奇：新創業之道，你該學用理念賺獲利，用設計贏人心

　　◎看小蝦米如何成功創業？黑心當道，創良心事業才長久，大眾消費品的新創業之道
　　◎新世代創業啟示錄，怎麼做，10年年成長100%，8年營業額破一億美金
　　◎兩個24歲青年，如何逆襲全球集團P&G，躍升《時代》、Inc.500全球最佳創新企業
　　◎跟Apple，Google，Starbucks，Nike取經，學會的求才要領 & 企業文化之道
　　◎6個標準差做不到的事，他們用創新、理念和速度，打造綠色潮牌
　　◎用設計迎戰更有本錢的對手，看美國塑膠詩人如何用平價時尚贏人心

　　每位創業人、創意人，一定要買的一本書！───朱平（肯夢創辦人）

　　「策略」是用爛的詞，「執著」才是你會帶回家的東西，是讓創業者思考更深入、工作更勤奮的不二法門，甚至改變整個產業的最大動力來源。───美則創辦人

　　你適合創業嗎？你能說服不相信你的人嗎？你能擁抱不確定嗎？你能誠實面對負債，必須資遣跟您最久的夥伴嗎？你能從錯誤中學習嗎？你能創造一個獨特的公司文化嗎？你能管理並領導一群藝術創意人嗎？或甚至比你更優秀的人嗎？你該在創業初期考慮是否該建立公司文化嗎？你要怎麼找對人才？對新世代的創業者，最困難的險境不只是以小搏大，殺出重圍，更重要的是如何用理念賺獲利（用良心擦亮品牌，讓企業永續），用貼心設計贏得消費者的肯定與支持（這代表省下了大筆的廣告費），這是美國肥皂巨星──美則（Method）所完成最不可能的任務，以及讓他們的創業故事如此傳奇的關鍵所在。

　　兩個不打掃的24歲大男生，卻選擇進入最古老的產業──肥皂業，他們如何做下這個在創投眼中「等同自殺」的選擇，是什麼想法和理念，支持他們放手一搏？他們為何膽敢跟年度廣告預算42億美元的產業大老宣戰，用環保＋設計＋幽默，徹底顛覆一個有寶僑、聯合利華等巨人環伺的舊產業？

　　最熱血、最傳奇的創業故事

　　短短十年，一部貨車、兩人部隊、九萬美金資本（兩人的積蓄加上親朋好友的借款）、四項商品，微型創業正式上路，成長為一個國際清潔品牌，居家界的Aveda，業績扶搖直上，10年內締造年成長100%，甚至200。入選《時代》雜誌全球最佳創新企業，名列「Inc.500」全美成長最快企業榜單，善待動物組織的年度風雲人物，2013年柯林頓全球行動計劃獎，並囊括好幾櫃子的設計、環保及產品獎項。

　　由兩位創業者，親自寫下美則創業實錄。作者把這十年來創立品牌所學到的每一件事──各式各樣的武林密技、個案研究、最受用的名言、丟臉的錯誤……等等，全都塞進了字裡行間。他們用創新、理念和速度，全盤托出打造綠色全球品牌的成功配方，比起空口說白話的自賣自誇，他們以最誠懇的態度，說出這一路的挫折與困難。失敗絕對無可避免，完美是進步的敵人，美則用十年的實力定義潮流。透過本書毫無保留的經驗談，真誠，才是成功企業的共通語言！

　　讓《商業周刊》驚艷的新創業之道

　　美則的故事證明小公司只要找對趨勢，找到利基客群，就有機會在巨人林立的產業打造品牌，但成功之後切忌快速擴張，反而應回頭檢視初衷，畢竟企業經營不是百米競賽，而是比誰氣長的馬拉松！

　　《Fast Company》也推薦的良心好企業

　　在找尋更多不扼殺我們文化的過程中，我們諮詢了無數和我們氣味相投的公司，我們也相信這些公司已經建構和維持了茁壯而有機的企業文化。畢竟，對於願意專注做好事的公司，我們始終都是他們的忠實信徒，美則正是其中之一。

　　他們滿足所有人，我們培養擁護者
　　他們開發新產品，我們顛覆舊產業
　　他們策略評估，我們執著貫徹
　　他們用6個標準差做事，我們用叛逆創新

　　寫給創業人＋創意人的新創業之道，學會這七個執著，像美則一樣成功

　　第1個執著：成立一個文化俱樂部，透過由內而外的品牌定位，讓公司文化成為競爭優勢
　　第2個執著：培養擁護者，培養支持社會使命的擁護者，而不只是買東西的顧客
　　第3個執著：做個綠色巨人，將綠色運動個人化，以激發大規模的改變
　　第4個執著：快招打遍無敵手，如果你不是最大的，就要做最快的
　　第5個執著：經營零售關係，與少數零售商建立深厚的合作關係，創造產品區隔
　　第6個執著：靠產品體驗致勝，以產品為中心，提供卓越的產品體驗
　　第7個執著：以設計為動力，將設計領導力植入你的DNA中

全球好評推薦（按筆劃排序）

　　朱平｜肯夢AVEDA創辦人
　　吳漢中｜《美學CEO》作者
　　林之晨｜AppWorks 之初創投合夥人
　　謝家華｜Zappos 執行長
　　威廉・麥唐納｜《從搖籃到搖籃》作者

業界好評

　　美則堪稱舊金山創業圈的小公司大崛起傳奇史！───創意公司Mekanism 創辦人暨執行創意總監 Tommy Means

　　對美則創辦人來說，預測未來的最好方式就是發明未來。他們的傳奇故事將會大大激勵企業家和未來的企業家瞭解到商業真的可以創造一個更乾淨和更美麗的世界。───石野農場優格執行長 Gary Hirshberg

　　艾瑞克和亞當打造了革命性的品牌識別。我還記得他們曾告訴我他們如何用七個獨到法則迎戰大型肥皂廠商，我聽了簡直如沐春風。───Kate Spade共同創辦人 Andy Spade

　　如果你今年只想讀一本書，我要推薦你謝家華的《Delivering Happiness》。如果你想要讀第二本書，選這本包準會激勵你思考得更像個企業家，以及重塑平庸的商業圈。這本書對於現今的企業界領袖或明日創業家，什麼事情都是「明天再做」的拖拉鬼更是必讀。───Zappos執行長、紐約時報暢銷書《Delivering Happiness》作者謝家華（Tony Hsieh）

　　以相同的幽默和聰明為美則注入個性，兩位創辦人分享了充滿抱負的品牌故事以及背後的準則和價值。他們為充滿挑戰的市場帶來了嶄新的思維，這本書應該能激勵所有的創業家和發明家。───《從搖籃到搖籃》作者威廉・麥唐納（William McDonough）

　　不管你在運作生意或是找尋靈感，或是想要開始你的創業之路以及找尋動機，還是深受小企業如何能擊倒大企業的迷人故事所吸引，你都應該要讀這本書。───飲料公司Innocent Juice 共同創辦人暨創意總監 Richard Reed & Dan Germain

　　這是世界上最最最棒的書！───艾瑞克＋亞當的媽

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作者：艾瑞克・萊恩, 亞當・勞瑞, 盧卡斯・康利新功能介紹
原文作者：Eric Ryan,Adam Lowry,Lucas Conley
譯者：譚平
出版社：原點新功能介紹
出版日期：2016/05/05
語言：繁體中文

商品網址: http://www.books.com.tw/exep/assp.php/af000088996/products/0010713968

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