博客來「現在就當美食創客！：75位食品達人教你從無到有的實戰創業密技」好書推薦

哈囉，你也正在在找現在就當美食創客！：75位食品達人教你從無到有的實戰創業密技這本書嗎?
現在就當美食創客！：75位食品達人教你從無到有的實戰創業密技的很多讀者獨厚感想都非常推薦
博客來目前有很棒的折扣，而且在博客來書店也常常都有折扣碼coupon可以使用，買完價格非常划算
現在就當美食創客！：75位食品達人教你從無到有的實戰創業密技我讀完也覺得內容寫得很不錯
另外博客來除了買書以外，每次買書時我也會順便看看其他商品，博客來網路書店還有美妝、服飾、3C、家電，非常好逛
重點是還有七天鑑賞期，網路購物真的好方便，寄到7-11就可以領取，推薦給你~

商品網址: http://www.books.com.tw/exep/assp.php/af000088996/products/0010716478

商品訊息功能:

商品訊息描述:
美國亞馬遜網路書店4.8顆星好評！
一本教你從廚房進軍市場的美食創業祕笈！
特色食品 x 行銷策略 x 打造品牌
掌握5大步驟，好滋味創造大商機！

　　你費盡心思研發職人級的私房點心、醬料，卻不知如何將它推向市場？你擁有代代相傳的美味食譜，想打造專屬品牌卻不得其門而入？要當一位成功的美食創客，除了人人稱讚的好口味禁得起考驗之外，掌握創業訣竅、避開賠錢陷阱、聰明達到收支平衡、找出擊敗對手的利基點、立下品牌&口碑雙贏行銷策略……都是必學課題，而這也是你的廚房好味能否成功進軍美食市場、打開知名度、締造好業績的關鍵！現在這些問題都可迎刃而解，本書由享譽全美的美食事業策略家蘇西‧維莎克獨家公開創業祕笈，並集合75位達人的創業實戰經驗，跟著書中各項明確指引，就能穩紮穩打展開你的食品創業之路！

　　【75位食品達人不藏私分享實戰密技】

　　這是一本引導食品創業者從零開始，將美食化身熱銷商品的食品創業教戰手冊！從發現創業動機與願景開始，逐步帶領讀者成功跨入食品市場，並針對創業者們最常卡關的問題，給予最精闢的見解與建議。

　　新手美食創客往往最缺乏的是市場上的實戰經驗，作者從75位食品創業者與達人的成功案例中，歸納出他們在串聯線索、實踐和經營策略的各項實戰密技：

　　※別執著親手做食品：委託信任的食品代工廠製作，保留更多精力從事研發與行銷工作！

　　※銷量不佳，新產品不是唯一答案：當銷量下跌，別只想研發新產品，先從消費者需求思考，也許將產品做點小創新，就能發掘新商機。

　　※讓所有口味的產品定價一致：當各口味的產品成本不一，只要將定價統一，就能合理將成本分攤到各口味產品上。

　　※借力使力，推廣產品：當產品尚未打開知名度，試著將原物料產地乃至合作單位，標明在包裝袋或寫在品牌故事中，都能達到意想不到的效果。

　　【5步驟引導你實現美食創客夢】

　　身為美食創業者的顧問，蘇西‧維莎克歸納多年經驗，在書中獨家傳授美食創業成功祕訣，包括：找出創業願景和策略、撰寫經營計畫、訂出可獲利售價、選擇最具經濟效益的生產方式、以及成功銷售與行銷食品的關鍵「眉角」，從擬訂創業方針開始，到產品定位、生產、包裝、銷售……等各項實作會碰上的難題，教你打造縝密的創業策略及行銷計畫，幫助你快速實踐創業理想。此外，蘇西更精心將多年來協助手作職人及創客成功步上事業正軌的經驗濃縮成五大步驟，即使碰到再棘手的創業難題，都能從中找到最佳解答！

　　第一步：深入了解特色食品事業
　　找出S.M.A.R.T目標 × 五大行銷主軸組合，迅速掌握產業內容及行銷方向。

　　第二步：設計你的圓夢藍圖
　　從三面向確立創業角色 × 用四步驟決定產品內容，圓夢藍圖立即成型！

　　第三步：將食物打造成真正的產品
　　五大認證找出安心原料 × 兩個專業表格分析包裝優劣，助創客打造吸睛產品。

　　第四步：讓你的食品上市販售
　　三個角度決定合理定價 × 發現合適的銷售方式與地點，讓食品上市一點也不難。

　　第五步：營運事業版圖
　　獨家公開試吃密技 × 傳授兩大行銷攻勢，輕鬆打響品牌知名度！

　　如果美食是你創業的起點，這本書會是你實踐夢想的推手！無論是擔心失敗的新手創客、期待擴大事業的手作業者，抑或是陷入發展瓶頸的美食小舖，只要翻開本書，運用五大步驟×75位達人實戰策略，將逐一跨越食品創業的各項難關，最終成為一位令人稱羨的美食創客！

本書特色

　　「祕辛大發現」：以食品企業為實例，發掘企業成功的獨門要訣。
　　「致勝小絕招」：每章點出企業的致勝關鍵，激發你的商業巧思。
　　「攻掠五技法」：快速突破每章特定創業難關的五個攻掠密技。
　　「重點得來速」：各章節內容提綱挈領，一秒掌握章節重點。
　　「好生意作戰計畫」：列出計畫清單，提醒讀者須考量並付諸行動的重要事項。

商品訊息簡述:

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作者：蘇西‧維莎克    新功能介紹
原文作者：Susie Wyshak
譯者：溫力秦
出版社：寶鼎    新功能介紹
出版日期：2016/06/03
語言：繁體中文

商品網址: http://www.books.com.tw/exep/assp.php/af000088996/products/0010716478

網路上有很多

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博客來「現在就當美食創客！：75位食品達人教你從無到有的實戰創業密技」好書推薦

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