博客來「小餐廳大生意：風格餐廳創業經營術」好書推薦

哈囉，你也正在在找小餐廳大生意：風格餐廳創業經營術這本書嗎?
小餐廳大生意：風格餐廳創業經營術的很多讀者獨厚感想都非常推薦
博客來目前有很棒的折扣，而且在博客來書店也常常都有折扣碼coupon可以使用，買完價格非常划算
小餐廳大生意：風格餐廳創業經營術我讀完也覺得內容寫得很不錯
另外博客來除了買書以外，每次買書時我也會順便看看其他商品，博客來網路書店還有美妝、服飾、3C、家電，非常好逛
重點是還有七天鑑賞期，網路購物真的好方便，寄到7-11就可以領取，推薦給你~

商品網址: http://www.books.com.tw/exep/assp.php/af000088996/products/0010705090

商品訊息功能:

商品訊息描述:
風格×數位×管理
全台第1本集結5位餐飲前輩X10位餐廳老闆的餐廳經營術
10個餐廳創業故事 + 5大經營流程 + 7大數位報表 + 10個關鍵解題
給想創業或已經創業的你

　　Life Style的生活風格，已成為世界珍饈入菜的另一種滋味！

　　英國名廚傑米奧利佛以廚藝作跳板，傳遞生活的自由風格，讓全球掀起「Jamie Oliver風」。

　　新一代餐飲創業家，從生活價值出發，探究理念、建立風格，一如傑米奧利佛，陽光、香草、木器、風格隨時可以入菜，每個生活裡的美好都是誘發風格餐廳靈感的來源。

　　新消費時代來臨！風格決定一切

　　餐飲創業，不只是被顧客需要，還要讓顧客「想要」，怎麼做？建立你的風格。

　　風格是餐廳的靈魂，誰也偷不走！

　　行銷學大師菲利浦．科特勒（Philip Kotler）指出，這是個「價值導向」的年代，別再想著怎麼賣產品，而是要走入顧客的心。

　　新一代餐飲創業，不只是賣餐點，更重要的是賣「理念」，更重視由內而外，由上而下一系列貫徹初衷的設計，將餐廳理念點點滴滴滲入顧客生活。

　　台灣：混種多元的「美食紅利」，舉世聞名的「饕客之島」
　　人味，軟「食」力的餐飲輸出，絕對是大機會！

　　台灣在世界產業的供應鏈中，長期扮演著製造代工的角色，而現有強調異質性、創新的風格式餐廳正以網狀的方式遍佈於各地，若能憑藉台灣餐飲原有的多元性、效率的基礎優勢，絕對能走上國際。

　　善用知識工具，掌握獨家絕活，
　　想開餐廳當老闆，千萬別再瞎忙！

　　天天開門做生意，天天處理營運大小事。
　　你還以為餐廳是後台廚房汗流浹背，前台點餐衝鋒陷陣，那就錯了！

　　新一代餐飲創業，靠的是SMART聰明管理，先確立目標，建立管理知識，再善用數位工具，便能有效戰勝餐飲創業的柴、米、油、鹽、醬、醋、茶，升級成企業級管理。

　　10個關鍵解題，7大數位報表解讀，準備好你的獨門絕活，教你就愛開餐廳！

　　【10大開餐廳的關鍵問題，一次解題】

　　在台灣自行創業的中小店家，3 年以上存活率只有2 成。

　　創業不是0~1，更重要的是1之後，怎麼做？

　　★開店
　　開店裝潢多少預算？
　　折舊式×對比式×創造式，評估裝潢費用
　　大街小巷怎麼選址？
　　短期獲利×永續經營，找到黃金店址

　　★風格
　　舒適空間或空間最大化？
　　翻桌率×客單價×來客數，多方思考
　　服務講究效率或質感？
　　效率×質感，雙重策略運用

　　★營運
　　菜品設計精還是多？
　　開業期×穩定期，不同階段不同思考
　　POS 系統需不需要？
　　速度×正確性，2大營運指標評估

　　★行銷
　　廣告效益評估？
　　廣告增加曝光率，短期長期效果不同
　　折扣促銷評估？
　　團購與長期促銷計算，避免影響獲利

　　★展店
　　央廚投資規模效益計算？
　　沙盤推演精準計算，人才設備到位
　　ERP 的投資效益計算？
　　組織變革帶動系統變革，算準時機關鍵

　　【數位科技運用，7大數位報表解讀】

　　這個月黃金餐點是哪個？顧客平均用餐時間？如何降低點餐出錯率，縮短出餐速度，提高翻桌率？數位時代大幅改變現有工作模式，應用網路科技，系統化服務流程。

　　時光穿越儀》找關鍵時段，提高翻桌率
　　業績儀表板》營業額×來客數×客單價，滾出營業額
　　來客觀測站》了解客群，認識客人是誰
　　促銷溫度計》掌握折扣成本，促銷要獲利
　　菜單氣象局》觀察銷售額，找黃金產品
　　餐點放大鏡》分析產品特性，找最適套餐組
　　服務生碼表》追蹤服務時間，服務不打結

　　【5位達人，親自指點迷津】

　　開門做生意、設計好風格、學習新營運、行銷創客源、穩建拓多店，5位達人深入探討開餐廳5面向，讓小餐廳也能自轉出大生意。

　　創業達人》小藝埕文化街屋創辦人周奕成
　　風格達人》麻膳堂總經理徐安昇
　　營運達人》欣葉執行董事李鴻鈞
　　行銷達人》樂子餐廳負責人杜湘怡
　　展店達人》cama café董事長何炳霖

　　「我重視的是創業人的品格、品質、品味。」──《小藝埕文化街屋》創辦人周奕成
　　「餐廳業者應該清楚自己理念和中心思想，讓顧客每刻都感受業者想傳達的想法。」──《麻膳堂》總經理徐安昇
　　「不要輕信數字，因為數字會騙人，而是去了解數字背後的意義。」──《欣葉》執行董事兼總經理李鴻鈞
　　「與其花心思嘗試各種行銷方法，不如先將店裡產品特色做出來、品質顧好，再做行銷。」──《樂子餐廳》負責人杜湘怡
　　「展店一定要有策略！每間店、每種業態都不同，有了策略，才可以針對店家狀況做調整。」──《cama café》董事長何炳霖
　
　　【10位餐廳老闆，風格經營法】

　　新時代餐飲創業沒有標準答案，只要想做，絕對有方法！
　　簡餐店？咖啡店？選址要大街或小巷？餐點如何定價？
　　餐廳經營的困難百百種，最後決定因素往往不是經濟條件，而是「你想怎麼做？」
　　每間餐廳，都代表一種生活哲學，值得細細探究。

　　爐鍋咖啡》職人手沖咖啡的美麗影像
　　米販咖啡》在歐式和風中體會生活味道
　　小草作》吃自家屋頂農場種的最新鮮
　　思維廚房》每日限量的法式餐酒館
　　吃義燉飯》分享美食分享餐
　　二本餐廳》絕對時髦的蔬食餐廳
　　好初早餐》創意台味讓早餐變有趣
　　向陽晨間飲食館》讓傳統蛋餅變時尚早餐
　　麻膳堂》吃牛肉麵成為享受
　　紐澳良小廚》美國南方菜的台灣體驗

　　【餐飲創業不孤單，看這本就對了！】

　　開餐廳是圓夢的開始，不孤單的選擇
　　高風險、低報酬、重勞動、長工時、高油高熱。家人放假你上班、食安問題躺著也中槍。
　　在這段漫長的過程裡，如果有人能分享他們的故事、成敗的經驗，那一切或許就沒那麼苦了。

專業推薦

　　流通業教父徐重仁誠心推薦

　　「創業，光有理念是不行的，需要有經營的手腕與技巧，來達成理想。」──流通業教父徐重仁

　　「iCHEF系統是餐飲開店管理的好幫手！《小餐廳大生意》是餐飲創業人必讀的好書！」──爐鍋咖啡盧郭杰和

　　「想開店？先看這本書後再決定吧！這本書很真實的呈現創業開店的喜怒哀樂，是欲創業者很棒的預習教材。」──米販咖啡Irene

　　「假如當初我開餐廳以前有看過這本書，也許就會少繞一些冤枉路了～。很難得有一本書能夠把開餐廳所要面對的挑戰，以深入淺出的方式帶出。對想要開餐廳或已經開餐廳的投資人，都是必讀的！」──二本餐廳Jun

　　「開店不是夢想的終點，而是磨練的起點。在變中求同、同中求異，隨時隨地都是新的挑戰。」──小草作龔俞珊

　　「念法律系可以當律師，念電機系可以當工程師，念醫學系可以當醫生，那念什麼可以當餐廳經營者呢？就是這本《小餐廳大生意》讓你可以學會如何開間心中的夢幻好餐廳！」──吃義燉飯魏昭寧

　　「開店當老闆，念頭很浪漫，之後迎向你的，卻都是苦差事阿，年輕人一起加油！」──好初早餐陳頌成

　　「藉由本書所集結的經驗，可望引導將來要投身服務業的經營者們，在充滿考驗的路途上做出正確的選擇不致迷失，走出屬於自己的夢想之路。」──樂樂咖啡蔣漢聲

　　「只有扶不起的人，沒有開不起的店！書裡，有很多餐飲業老手多年累積的經驗，其實不論你是開店新手或老手，都值得一讀。」 ──寅樂屋咖啡咖哩小食堂高振御

　　「開餐廳裡裡外外的學問真的太多了。這本書從裡到外結合了各掌櫃的武功秘笈，將開店的Know How無私分享，說是功德一件，真的剛好而已。」──T2 Kitchen & Bar 王嘉偉

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作者：張立宇, 程開佑新功能介紹
出版社：30雜誌新功能介紹
出版日期：2016/02/05
語言：繁體中文

商品網址: http://www.books.com.tw/exep/assp.php/af000088996/products/0010705090

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